The Partners: The Three Most Important Things to Include in Your Book

The Rogue Publishing Partners

What are the three most important things an entrepreneur, coach, consultant, or business owners should include in their book and why?

Melanie Herschorn, VIP Digital Content - 


From a book marketing perspective, the three most vital things to include in your book are:


1. Your mission so that you can enroll readers alongside you in your mission. When you enroll people in your mission, they become your raving fans and help grow your online community.  


2. Calls to action, to help move potential clients/customers to join you on your customer journey. If you don't send people somewhere, they move on, so keep nurturing the relationship.


3. A QR code that leads to a downloadable freebie, so you can grow your email subscriber list. You don't “own” your social media followers, but your email subscriber list is yours. It keeps you top of mind and allows you to develop lasting relationships with your ideal audience.

Nadia Geagea Pupa, Pique Publishing -   


From an editorial perspective, you should include in your book:


1. Personal stories (successes and struggles) to connect with their readers. By including personal stories, it helps your readers relate to you and respect you for sharing both good and difficult situations. By allowing yourself to be vulnerable, you are deepening your connection with the readers and your message. Being an entrepreneur/owner isn't easy, so sharing your business knowledge in addition to your personal stories and anecdotes strengthens your content. These can be amusing, interesting, creative, but most importantly, they should be very personal. 


2. Visuals and/or infographics to elevate their content. Visuals not only enrich and elevate your content, but they also help connect to visual learners. An added bonus is that you can use some of these infographics and visuals for social media and/or blog content to help spread your message. Having visuals also demonstrates a higher level of professionalism in your published work, which elevates the content to a new level.


3. Possible case studies or metrics to demonstrate (and brag about) success rates. Include the evidence to back up your successes by including metrics and data (if you have them available). Doing so will add more legitimacy to your content. Percentages and growth rates (data in general) lend themselves to help you create compelling infographics as well.


Susie Schaefer, Finish The Book Publishing - 


As a book coach, I recommend the following to include in your book to create a well-rounded perspective for the reader (and your clients!). The first three are what I call The Trifecta of book publishing:


1. Your Story – What is your story and why did you start your business? What inspired you to become an entrepreneur, coach, or consultant? By offering the reader insight into the “why” helps them understand your passion and your purpose for becoming the expert in your field.


2. Your Brand – Identifying your business brand speaks to your mission and your message. Connecting the “why” from your story gives the reader a clear path to your business and what you offer, while establishing how you are different from other who offer similar services. What makes you unique?


3. Your Community – Who do you serve? The community, or “tribe” you create around your business is who you wish to attract and work with. Every business owner has an ideal client, and establishing specifically who that is and how you serve your community connects your story and your brand.


4. Your Cause (Bonus!!) – How do you (and your business) show up in the world? What organizations and causes do you support? This is the icing on the cake that allows you to stand out and create a movement to support causes globally or on a local level and create change in the world.

Meet the Partners - Richard Lowe Jr

10 Aug, 2023
Introducing.... Richard Lowe Jr, Owner and Senior Writer, The Writing King

Meet the Partners - Kathy Sparrow

29 Jun, 2023
Introducing Kathy Sparrow, Literary Midwife & Founder of A Writable Life

Creating Your Publishing Imprint

12 Apr, 2023
One of the things I mentioned earlier is creating your publishing company, or imprint. Instead of using “self-published,” it’s better to create a publishing company and here’s why: By setting up your own imprint and creating a logo, you can then create the look and feel of a small press, versus looking self-published. Not only does this appear more professional, some book reviewers may not review independently published books. Here's how it works: First come up with your publishing company name, such as Red Rose Press, Blue Sky Publishing, or whatever you want. Then, do an internet search and see if that name’s being used. If not, GREAT! If yes, you might have to make some changes so that your publishing imprint is not an infringement of another company. Next, check with your local Secretary of State, which you can usually do online and make sure that the name isn’t being used. It’s a good idea to talk to your tax accountant to see what is the best type of business to set up, but in most cases, a simple sole proprietorship will work just fine. The reason that you want this set up correctly is that it will legitimize your publishing and also provide you whatever tax incentives are in your state. Again, I’m not a tax professional, so get some guidance on what’s best for you. If you already have an established business, simply create your publishing as a DBA under your company name. Next, search for your domain names. Instead of searching on GoDaddy, it’s best to just do an internet search first, as the more you search on GoDaddy, the domain price goes up. And, when you’ve got your book title finalized, be sure to buy the domain for your book title as well. This allows your webmaster to create a website that is suited to your needs and can use the domains you’ve purchased for your publishing imprint and book title. For your logo, there’s no need to spend a lot of money. If you don’t already have a graphics person available, check and see if you can find someone to create a simple logo for your publishing imprint. Fiverr and Upwork are excellent resources. Keep in mind that your publishing logo will appear on either your copyright page or title page, and on the back cover and spine, so keep it simple. Finally, when opening your accounts and purchasing your ISBNs, do EVERYTHING under your new publishing company name. And don’t forget to keep all receipts, invoices and other items for tax purposes. You’ve now created your own publishing company and can publish all your books under that imprint. Congratulations!
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