How do you guide authors through writing about sensitive or emotional topics, to bridge the gap between their story and their brand?
Danielle Perlin-Good
I became a certified Quantum Energy Healer in the summer of 2021 and continue to utilize various meditation techniques, listening skills, and more in order to truly unearth my clients’ stories. I also hold emotional space for them by allowing them to be vulnerable with me. When sharing their deepest, darkest truths, it’s so crucial to be fully present.
Lisa Shrewsberry
Wow… this is a tough question. But I think my years of experience reporting on hard-to-discuss material have equipped me well to coach clients through the process of writing about the hard stuff, to ask the right questions in the right way and to foster transparency and fearlessness within their storytelling, always with an end goal in mind. Obviously, they wouldn’t broach a sensitive subject if they weren’t seeking others who could benefit from their experience, and this is a high calling. I think it was attributed to C.S. Lewis, but really a quote by the character in the play about his life, Shadowlands, that fits best: “We read to know that we are not alone.” I believe that we also write and publish for this very noble reason.
Susie Schaefer
It starts with me. Being grounded and secure myself gives me the opportunity to hold space for my authors and allow them the time to process what they are writing and why their story matters. It’s all about transformation, and me being grounded is essential to supporting them as they share their story.
I meditate daily and write in my journal, use self-care techniques, and make sure that I have plenty of “me” time. This gives me the energy I need to help authors make tough choices and be there when they coaching. Much of publishing can take on a “therapeutic” feel, and if I’m not in balance, I’m not serving my clients with my best self.
One of the tools I use is The Trifecta, which is an exercise we do in our Book Visioning session to help them identify their story, their brand, and their community…and how to connect the three to their mission and message. I also teach The Sticky Note Method; a way to reverse-engineer the book to get authors out of their head and into their heart when writing. The transformation I see in my authors is a beautiful to behold.
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